Volume 5 - Issue 2 (October - December 2024)

Big data for SMEs: A review of utilization strategies for market analysis and customer insight

Bamidele Micheal Omowole, Amarachi Queen Olufemi-Phillips, Onyeka Chrisanctus Ofodile, Nsisong Louis Eyo-Udo, Somto Emmanuel Ewim

Article DOI: 10.56781/ijsrms.2024.5.2.0044

DOI url: https://doi.org/10.56781/ijsrms.2024.5.2.0044

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