Data-driven digital marketing and battery supply chain optimization in the battery-powered aircraft industry through case studies of Rolls-Royce’s ACCEL and Airbus's E-Fan X Projects
1 Department of Business Administration, Nasarawa State University, Keffi Nasarawa State, Nigeria.
2 Goizueta Business School, Emory University, Atlanta Georgia, USA.
3 Department of Strategic and Digital Marketing, University of South Wales United Kingdom.
4 Department of Business, North Carolina State University, CGMA, USA.
5 Department of Logistics and Supply Chain Management, Wright State University, Dayton Ohio, USA.
6 Department of Education Administration and Planning, Joseph Sarwuan Tarka University, Makurdi, Benue State. Nigeria.
Review
International Journal of Scholarly Research and Reviews, 2024, 05(02), 001–020.
Article DOI: 10.56781/ijsrr.2024.5.2.0045
Publication history:
Received on 16 August 2024; revised on 29 September 2024; accepted on 02 October 2024
Abstract:
This paper investigates the interplay between data-driven digital marketing strategies and battery supply chain optimization in the battery-powered aircraft industry, with a focus on Rolls-Royce's ACCEL and Airbus's E-Fan X projects. As the electric aircraft market emerges, these companies face the dual challenge of promoting technological advancements to a skeptical audience while navigating complex supply chain requirements. The study explores how data analytics and targeted content marketing are employed to enhance stakeholder engagement, build consumer trust, and communicate the benefits of electric aviation. By leveraging digital platforms, Rolls-Royce and Airbus effectively highlight key aspects such as battery performance, sustainability, and the safety of electric propulsion, addressing both technical and consumer concerns. Concurrently, the research delves into the intricacies of battery supply chain optimization, examining the processes involved in sourcing high-energy-density batteries, ensuring quality control, and adhering to regulatory standards. Advanced supply chain management techniques, including predictive analytics and real-time monitoring, are analyzed for their role in streamlining procurement and manufacturing processes. The integration of these strategies within digital marketing campaigns demonstrates how each company positions itself as a leader in the industry, emphasizing technological innovation and reliability. This study aims to provide a comprehensive understanding of how digital marketing and supply chain optimization are not only critical for promoting the adoption of electric aircraft but also for overcoming market skepticism and ensuring operational efficiency. By presenting case studies of two pioneering projects, ACCEL and E-Fan X, the research highlights best practices and strategic approaches that can guide other companies in the industry. The findings underscore the importance of a synergistic approach where digital marketing is informed by supply chain realities, creating a transparent and trustworthy narrative for consumers and stakeholders. Ultimately, this paper contributes to the discourse on how emerging technologies in aviation can be successfully marketed and operationalized, offering insights into the effective use of digital marketing and supply chain management in the rapidly evolving electric aircraft sector.
Keywords:
Electric Aviation; Digital Marketing; Supply Chain Optimization; Consumer Trust; Predictive Analytics; Stakeholder Engagement
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0