Volume 5 - Issue 2 (October - December 2024)

Barriers and drivers of digital transformation in SMEs: A conceptual analysis

Bamidele Micheal Omowole, Amarachi Queen Olufemi-Phillips, Onyeka Chrisanctus Ofodile, Nsisong Louis Eyo-Udo, Somto Emmanuel Ewim

Article DOI: 10.56781/ijsrst.2024.5.2.0037

DOI url: https://doi.org/10.56781/ijsrst.2024.5.2.0037

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Big data analytics for customer relationship management: Enhancing engagement and retention strategies

Chinekwu Somtochukwu Odionu, Bernadette Bristol-Alagbariya, Richard Okon

Article DOI: 10.56781/ijsrst.2024.5.2.0039

DOI url: https://doi.org/10.56781/ijsrst.2024.5.2.0039

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